All posts by Rodger Wicker

T-Shirt Marketing Tips

Custom T-Shirt Marketing Tips

T-shirts and custom hoodies are a brilliant way to express an individual’s casual fashion statement. A few people would love to have one so they can let others know their specific interests or what they are into based on the shirt design.

If you plan to create a small business that focuses on selling custom T-shirts, here are several marketing tips that you may employ to boost the startup.

Make Your Business Stand Out

Utilize the Internet

Request for a Referral

Write a Press Release

Promote a Local Event

Offer Excellent Customer Service

  1. Make Your Business Stand Out

Your business should stand out among any possible competitors in your area by establishing your brand’s identity. How you design your business logo and select the right color palette are among the key deciding factors.

  1. Utilize the Internet

The Internet is no doubt the most available resource that you can use to market your clothing products especially these days. Your online marketing options include creating a website, using social media to create a dedicated business page, registering for an account on an e-commerce site, and reaching out to bloggers who specialize in your niche market.

If you have both a website and social media page, it is highly recommended that you place the link to your site on your social media page for a more visible online presence. Using the right keywords on your site or page plays a big factor in marketing your products.

Meanwhile, bloggers may become interested in covering your business or reviewing your product online at the cost of a sample of your custom shirt.

  1. Request for a Referral

Look for cues wherein your customers love your custom-made products.

Once you have confirmed their appreciation and support, you may ask them for a referral to your product line. Referrals vary in several forms, such as word-of-mouth, business cards, and discount programs.

Your business potentially becomes viral if your online presence gains enough visibility. You may also create a traditional or digital business card with space for prospective customers to put their name on.

Whenever an individual with the written business card visits your store, provide that person who referred him or her with a discount on future purchases.

  1. Write a Press Release

Your tailored T-shirt business should have newsworthy material as well to stay ahead.

You need to create a press release and have it relayed via local newspapers, magazines, and radio and television stations. The great thing about this method is that media coverage offers free exposure.

  1. Promote a Local Event

If your made-to-order T-shirt business becomes lucrative enough that it can sustain itself in the future, you should sponsor a certain event in your local area.

Being a custom T-shirt business, you must try to offer free or discounted apparel for a run or walk event in your community. In exchange for printing those shirts, suggest if you can distribute business cards or discount coupons to all who participated in the event.

You even have the opportunity to show this information in any promotional item with your logo on it.

  1. Offer Excellent Customer Service

Providing loyal and potential customers with only the best service leaves a lasting mark on your business and how long it will prevail. Create long-lasting relationships with them as much as you can, and they will talk to their friends about your remarkable treatment of customers.

As long as you employ some of the marketing tips outlined, your custom T-shirt startup will prevail. Best of luck with your brand new business.

Branding Helps Small Businesses Flourish

It is an everyday challenge for businesses to not only thrive in the field but also stand out among others to make their products and services more visible. One of the emerging tools to help build businesses, especially the small ones, is branding. As it turned out, when effectively implemented, it results in a lot of benefits to many businesses.

Among the many advantages of branding is that it creates a credible attribute to your company by legitimizing your business. Branding allows the business to cement its foothold, making it not difficult for customers to remember your products or associate your services with quality. It also apparently increases the affinity of potential clients.

By defining your branding, collaborations and partnerships will flourish in the process, increasing the extent of your network and possible marketing channels. In this part, it is assumed that your branding effectively mirrors the current needs of a particle segment.

Lastly, it helps differentiate your company from competitors, which is vital to capture customer’s attention and loyalty. Not only is the company facing the struggles of competing with established firms, but also taking the entry of new businesses or business patents into consideration.

All of these benefits are made sure by Canadian SEO Company to be delivered to you once you acquire their services. Make lasting and strong impressions to clients through Canadian SEO Company.

Hiring an SEO Company

Online marketing and selling are one of the most employed tools today with the age of technology. Techniques on how to boost products and services are continually explored, and hiring an SEO company may one of the wisest ways to do it.

To search for a credible SEO company, one should not think of the cost of services only, but also on the reputation and the range of services offered by a company. SEO helps you sort out the top-tier service providers by looking out at the first page of search results. These are the most frequently visited sites and deemed most relevant to your keyword search.

For example, in searching for a company in Vancouver, go to a search engine, say Google, and type in SEO company in Vancouver. In the search results, you can omit ads by clicking to avoid ads. This will make sure only the top ones are reflected on the first page and not those paying Google to rank themselves up. Also, click avoid map listings to ensure you can explore other places that are deemed best for your search. Finally, avoid listing sites so that nuances from those paying up only to get their ranks higher, not because of their services, are reflected.

By employing these steps, you are investing in a good kind of SEO company, like the Canadian SEO Company.

Canadian SEO Company: Business After COVID

The ongoing global COVID pandemic poses not only immediate threats to people’s lives but also to the health of businesses, small or large scale. During these hard times, Canadian SEO Company makes sure it assists the customers still by helping them understand the possible scenarios brought about by the pandemic.

As it is a challenge for any business to thrive nowadays, it is important for any company to invest in an adaptable framework that can thrive through different economic stances. It should look into different reconsiderations, such as taking leverage of technology and the internet nowadays as minimal physical contacts are employed. For example, restaurants not only in Canada are exploring their delivery and online services to curb the issue of physical distancing.

Small scale businesses, on the other hand, maybe the ones to potentially thrive more in this recession. Having a small number of stakeholders and less scope in terms of geographical location, the business owner can easily modify the business model without incurring too much impact.

For companies, remote working may be the way of life in the future, as this makes sense at the beginning of technology-based companies. Nonetheless, in any business skin, the success of any company is still attributed to the strength of its members.