How E-Cigarette Companies Are Targeting Youth

The e-cigarette industry has seen rapid growth in recent years. This can be attributed to technological advancements, changes in social norms, and the need for smoking cessation products as well as tobacco companies’ desire to increase profits. Several strategies have been employed by e-cigarette companies to target youth with exotic snacks and other flavors. Here are some of the tactics they use to reach the youth into vaping.

Celebrity endorsements

Celebrity endorsements are one of the most popular marketing strategies used by e-cigarette companies. Many celebrities have been featured in e-cigarette company ads and social media posts, including actors, musicians, and athletes.

One study found that celebrity endorsements can be effective at attracting youth smokers to e-cigarettes. The study found that when an actor or athlete is endorsing an e-cigarette brand, it leads to a greater awareness of that brand among youth smokers than if they were not endorsed by a celebrity.

Flavors that appeal to youths

Some of the most popular flavors include bubble gum, cotton candy, frosted orange, and fruit punch. These flavors are popular among children but also adults who like sweets.

Most come in different types of packaging that appeal to teenagers: clear plastic tubes or boxes with colorful graphics. The designs are often designed to look like candy or fruity drinks.

Many e-cigarette companies also offer adult flavors such as chocolate chip cookie dough or vanilla ice cream.

Colorful candy-like designs

The colorful candy-like designs of many e-cigarettes have been designed so that they look appealing to young people and make them want to try them out. These brands often have cartoons or characters on them, which are targeted at younger audiences as well as adults who have children at home who might be interested in trying it out as well.

Promising benefits to young people

E-cigarettes are often marketed as a healthier alternative to traditional cigarettes, with claims that they are less harmful than combustible tobacco products. They also often promise improved health by reducing or eliminating the risk of cancer, heart disease, and other conditions related to smoking cigarettes.

Youth-oriented social media

There’s no doubt that youths love social media, especially Instagram because it is trendy. Many of these companies have taken to social media, especially Instagram, where many brands have at least one account dedicated solely to promoting their products.

Another way these companies are targeting youth is by posting pictures or videos of themselves with younger users, sometimes in what looks like family settings.

Sponsoring youth events

Youth-oriented events and activities are a great way to reach out to young people and encourage them to use e-cigarettes. E-cigarette companies are also sponsoring sports events like basketball, soccer, and hockey games. The goal is to appeal to young people by using sports as a vehicle through which they can promote their products.

There are a number of things that the youth are attracted to in the vaping industry. Advertisers understand this, and they know how to play on their weaknesses to make a profit. These companies have learned the tricks and are minting millions from their target customers.

Basics of SEO

The Basics of SEO: A Guide to Success

It’s time to get your website ranked! Learn more about the basics of SEO in this article by Most website hosts think SEO or Search Engine Optimization is challenging to do. Still, if you pay attention to simple details, you can get the traffic that you need.

With that said, check out some of the basics you need to know about SEO in the article below.30

What Is the Importance of SEO?

More than half of organic search results are coming from Google. Therefore, Google is the biggest driver of web traffic, far ahead of Facebook, Youtube, Yahoo, and Bing.

The role of SEO is to boost your website signal to rank higher in the organic search engine, making it land on the first page of Google’s search engine.

How Do You Set Up SEO to Ensure Success?

First, let Google know that your website exists. Instead of waiting for Google to discover your website, which might take longer, introduce your website to Google through these steps.

Submit your sitemap to Google.

You can find your site map by typing your URL into your browser like this:, If this does not work, you can try this another step, go to

Submit your site map to the Google Search Console.

Type Google search console tool in your browser. Then follow the step-by-step instruction on how to submit your site map.

Second, get your website indexed by search engines to increase your chances of getting noticed. To make it happen, set up an SEO-friendly website through the following suggestions.

Tips for Setting Up an SEO-Friendly Site

Get a good domain

A short and simple domain name which is easier to type and memorize has more advantage. Ensure that your website uses top-level domains such as .com,.org, .edu, or .ca, etc., depending on the type of website you have. However, for businesses, it is advisable to use .com

Use a website platform

You can either use a hosted or a self-hosted platform. A hosted platform means another company hosts your website and provides ready-made designs that let you manage your website with ease.

On the other hand, the self-hosted platforms let you create and manage your website, but you need to install the website yourself.

Get a good web hosting

Many hosting companies offer their services at low prices, but you need to discern what you think is suitable for your website. You take note of this checklist:

security – find out the security features of your host

server location – choose a host with a server in the exact area where your business is located

support – make sure that they are there for you 24/7 in case you need tech support

Structure your site for easy navigation

If you want your visitors to stay on your site, create a positive experience by structuring your site correctly for easy navigation. It will also help a search engine find your site more quickly and intuitively.


If you have accomplished these things, you are more than halfway to making your website generate more traffic.

Branding Helps Small Businesses Flourish

It is an everyday challenge for businesses to not only thrive in the field but also stand out among others to make their products and services more visible. One of the emerging tools to help build businesses, especially small ones, is branding. As it turned out, when effectively implemented, it results in a lot of benefits to many businesses.

Among the many advantages of branding is that it creates a credible attribute to your company by legitimizing your business. Branding allows the business to cement its foothold, making it not difficult for customers to remember your products or associate your services with quality. It also apparently increases the affinity of potential clients.

By defining your branding offline and online, collaborations and partnerships will flourish in the process, increasing the extent of your network and possible marketing channels. In this part, it is assumed that your branding effectively mirrors the current needs of a particle segment.

Lastly, it helps differentiate your company from competitors, which is vital to capture customers’ attention and loyalty. Not only is the company facing the struggles of competing with established firms, but also taking the entry of new businesses or business patents into consideration.

All of these benefits are made sure by Canadian SEO Company to be delivered to you once you acquire their services. Make lasting and strong impressions on clients through SEO and Web Design.

Hiring an SEO Company

Online marketing and selling are one of the most employed tools today in the age of technology. Techniques on how to boost products and services are continually explored, and hiring an SEO company may be one of the wisest ways to do it.

To search for a credible SEO company, one should not think of the cost of services only but also of the reputation and the range of services offered by a company. SEO helps you sort out the top-tier service providers by looking out at the first page of search results. These are the most frequently visited sites and are deemed most relevant to your keyword search.

For example, in searching for a company in Vancouver, go to a search engine, say Google, and type in SEO company in Vancouver. In the search results, you can omit ads by clicking to avoid ads. This will make sure only the top ones are reflected on the first page and not those paying Google to rank themselves up. Also, click avoid map listings to ensure you can explore other places that are deemed best for your search. Finally, avoid listing sites so that nuances from those paying up only to get their ranks higher, not because of their services, are reflected.

By employing these steps, you are investing in a good kind of SEO company, like the Canadian SEO Company.

Canadian SEO Company: Business After COVID

The ongoing global COVID pandemic poses not only immediate threats to people’s lives but also to the health of businesses, small or large scale. During these hard times, Canadian SEO Company makes sure it assists the customers still by helping them understand the possible scenarios brought about by the pandemic.

As it is a challenge for any business to thrive nowadays, it is important for any company to invest in an adaptable framework that can thrive through different economic stances. It should look into different reconsiderations, such as taking leverage of technology and the internet nowadays as minimal physical contacts are employed. For example, restaurants not only in Canada are exploring their delivery and online services to curb the issue of physical distancing.

Small scale businesses, on the other hand, maybe the ones to potentially thrive more in this recession. Having a small number of stakeholders and less scope in terms of geographical location, the business owner can easily modify the business model without incurring too much impact.

For companies, remote working may be the way of life in the future, as this makes sense at the beginning of technology-based companies. Nonetheless, in any business skin, the success of any company is still attributed to the strength of its members.